AI+Digital Marketing Mastery Course
This 6-month Digital Marketing course offers comprehensive training in all aspects of digital marketing. It is designed to equip you with the skills needed to design, implement, and optimize effective digital marketing strategies. The course combines theoretical knowledge with practical, hands-on experience across all major digital channels. The syllabus is organized into modules that build on one another, ensuring a well-rounded understanding of digital marketing.
Module 1: Introduction to Digital Marketing
- Overview of digital marketing
- Importance in today’s context
- Key terms and concepts
- Overview of different channels
- How each channel fits into a marketing strategy
- Identifying your target audience
- Steps to develop a digital marketing strategy
- Setting goals and objectives
- Budgeting for digital marketing
Module 2: Business Branding
- Structure of branding
- Difference between Branding & Marketing
- Importance of Vision & Mission
- Brand personality, brand story
- Name your brand
- Create your Logo | Tagline | Brand colour | Font
Module 3: Sales Psychology
Module 4: Customer Relationship Management
- What is CRM
- Improving the sales process
- CRM tools
Module 5: Market Research
- Overview of market research
- Marketing channel
- Competitor Analysis
Module 6: Content writing & Content marketing
- The art of writing
- what is copywriting
- what is storytelling
- why is it important
- what makes a good story and a bad one
- basic rules of grammar and language
- understanding 'tone of voice'
- understanding the reader
- The psychology of writing -basic concepts of psychology (with regards to writing) -understanding how the mind reacts to writing
- Applying psychology to writing
- how to use this knowledge to influence the reader
- What readers like to read (or see/hear)
- Writing for the digital medium
- How to write for digital
- What makes writing for digital different
- Copywriting for the digital medium
- Technical writing -creative writing
- Different types of writing
- Writing for websites
- Writing for blogs (reviews/ugc etc.)
- Writing for social media (Facebook / Twitter etc.)
- Writing for search engines
- Web copywritin
- Writing for banners/stamp ads
- After you write
- Proofreading
- Editing
- Rewriting
Module 7:Mastering Canva
- Introduction to Canva and its features
- Basic design principles and how to apply them
- How to create different types of visual content
- Tips for enhancing visuals with text, colors, and images
- Understanding design layouts and templates
- How to collaborate and share your designs online
- Create free website portfolio
Module 8: Create a WordPress Website
- Step-by-step info to build a WordPress website
- Build professional websites using the WordPress platform
- WordPress installation and settings
- Theme Installation
- WordPress Plugins
- Landing Page
- Create a landing page using elementor
- Create responsive website
- plugin
Module 9: Build a Wix website for FREE
- Step-by-step how to build a Wix website for FREE
- Create website using AI feature
- Wix free template
- Create mobile friendly website
- Design attractive website by using Wix Studio
Module 10: Search Engine Optimization (SEO)
- Introduction to SEO
This module covers the basics of search engine optimization—including definitions, significance, and current trends.
- Understanding Search Engines
Dive into how search engines work. Explore crawling, indexing, and ranking, and learn about the algorithms that drive search engine results. Understand the user experience and how it affects search visibility.
- Keyword Research and Strategy
Learn how to identify useful keywords for your niche.This will cover tools for keyword research, analyzing search intent, and developing keyword strategies that attract the right audience.
- Content Marketing and SEO
Discover how content marketing fits into the SEO landscape. This module will cover types of content, content planning, and how to create valuable content that ranks well in search engines.
- SEO Tools and Analytics
Learn how to use tools like Google Analytics, Google Search Console, and SEO-specific software to track performance and inform strategy.
- Website Audit
Module 11: AI in SEO
- How AI is transforming the SEO landscape
- Techniques for using AI tools to improve SEO strategies
- Best practices for integrating AI into your marketing efforts
- Skills in creating content that aligns with AI-driven search algorithms
- Exploring Artificial Intelligence
- Practical AI Tools for SEO
Module 12:Google Search Console
- Understand how to use Search Console monitor and improve website performance and visibility.
- Search Console setup
- Verify website ownership
- Sitemaps and Robots.txt
- Submitting and managing sitemaps.
- URL Inspection Tool
- Security and Manual Actions
Module 13: Google Tag Manager
- Overview of GTM and its benefits.
- Understanding tags, triggers, and variables.
- Creating a GTM account and container.
- Installing GTM on a website.
- Creating and configuring tags (Google Analytics, AdWords etc.)
- Complete GTM course Beginner to Advanced level
Module 14: Google Analytics 4
- Installing GA4 Code
- Overview of the dashboard
- Learn how to track website traffic, user behavior, and performance metrics to make data-driven decisions
- Goals & conversions
- Event tracking
- Advanced Segmentation &Internal Site Search
Module 15: Google Ads (SEM)
- Types of Google Ads
- Overview of Google Ads
- Setting up a Google Ads account.
- Different types of campaigns
- Setting right targeting
- Budget and bid optimization
- Conversion tracking
- Keyword Research
- Bidding
- Analyzing performance metrics (CTR, CPC, CPA).
- Google Ads advanced features
- Setup ad using AI feature
Module 16: Google AdSense
- Overview
- Monetize websites through display advertising using Google AdSense and other ad severs
Module 17: Social Media Marketing(SMM)
- Organic & Paid promotion
- Setup Facebook page
- Instagram business account setup
- Twiiter account setup
- LinkedIn personal account optimization
- LinkedIn business page setup
- Pinterest marketing
- Paid promotion - Meta Ads, IG Ads, LinkedIn Ads, Twitter Ads
Module 18: YouTube Advertising
- YouTube Channel Creation
- Setting Up Google Analytics
- Linking YouTube Channel To Google Accounts
- Video Editing & YouTube Optimization
- Keyword Research
- How to write title, description & tags for youtube videos
- How To Create AI Style Video Ads
- Campaign setup for video ads
- How To Spy On ALL Your Competitors YouTube Ads
Module 19: Email Marketing
- Evolution & scope of email marketing
- Content strategy for email
- Email marketing tools
- Automated Emails
- Transcational Email
Module 20: Mobile Marketing
- Introduction to mobile marketing
- Mobile website
- App marketing and promotion
- M site vs Website
- in-app advertising
- Mobile marketing trends
Module 21: Affiliate Marketing
- Introduction to Affiliate Marketing
- Understanding the affiliate marketing ecosystem.
- Amazon affiliate networks
- Other affiliate networks
Module 22: Blog Creation & Monetization
- Decide blog topic
- Blog cretion
- SEO basics for blogging
- Blog writing using AI
- AI to humanize content creation
Module 23: Digital Marketing Freelancing
- Creating a Freelancing portfolio
- Freelancing tools
- Finding and targeting potential clients
- Managing Projects and Clients
More 15+ Modules & 30+ Tools
- Influncer marketing
- Media Buying & Planning
- Viral Marketing
- Mobile App Creation
- Shop Creation
- Setting Up an Online Store (e.g., Shopify, WooCommerce).
- Video Editing Tools
- Growth Marketing Strategies
- E-commerce Marketing
- Artificial Intelligence (AI) in Digital Marketing
- Generative AI
- Buyer Personas
- Funnel Marketing
- Brand Communication
- International Digital Marketing
- Consumer Behaviour
Key Highlights
Career Guidance
Counseling and mentorship services to help students achieve their career goals.
Career Support
100% Job placement assistance, resume workshops, and interview preparation.
Experienced Faculty
Team of qualified and experienced instructors with industry expertise.
Hands-on learning
Practical projects and labs to enhance skills and knowledge.
Flexible Learning
Both online and in-person classes, Flexible batch
Certification Preparation
Training aligned with industry-recognized certifications
Lessons:
